Writing Effective, Catchy and Attention Grabbing Headlines

Are you getting bored with your old and dull writing style? Here are some tips to get you motivated.

Focus on whats in it for the reader

People in relatively affluent societies are generally motivated by three higher needs: affiliation, aspiration, and identity. Anyone who has had training in sales or writing knows the #1 question a reader or customer is asking themselves is, Whats in it for me? People crave for us to solve a problem they have or give them a reason why they should listen to us. Give them that reason upfront to draw them in and leave them on the edge of their seat.

Be specific

Whats the key point of your content? That’s what the headline or title should reflect. According to Ogilvy, 80% of people only read headlines and skip the rest. If that’s the case, it makes sense to be as specific as possible so readers can quickly identify what the content is about and decide whether or not its applicable to them.

Balance personality and relevance

Many writers fall into two traps: being too straightforward or too catchy. When you’re too straightforward, it can come across as boring and may not grab the readers attention. When you get too creative, you can lose the main point of your content and lose your reader altogether. Instead, try to balance the two by giving the headline enough personality to entice the reader, while still explaining what the article is about.

Stay true to your voice

Your headlines and titles should always align with your brands voice or personality. If you work for a large company that is very professional and formal like trust my paper service is, it probably wouldn’t make sense to say, Check out our new site, dudes! On the other hand, if your company’s voice is quirky and casual, it would sound bizarre to say, Learn how to involve your key stakeholders in developing your strategic vision. Identify what your company’s verbal style is, and stick to it.

Talk about benefits, not features

Along the same lines, people respond a lot more positively to benefits than to features. No one cares that the iPod has 160GB of storage (although that is pretty impressive). They care that they can listen to 40,000 songs in a row and never have to delete one again. That’s powerful! When you rely on features, you’re not speaking your customers language, and they move on. Features can be duplicated. Your unique benefits and solutions cant.

Stay away from cliches

Please spare us the pain of another variation of Lions and tigers and bears oh my! in your headline. These kinds of cliches are hard to get away from. They’re easy to remember, you think they make you sound creative, and theyre often the first thing you think of. And that’s why they shouldn’t be used. If cliches were effective, everyone could be a writer. Push past it, and come up with a new way to describe your topic. Your readers will be pleasantly surprised and more likely to read what you have to say.

Breathe new life into tired words

Words like great, helpful, awesome, and interesting are ok, but they don’t impress anyone. Give your headline or title some extra oomph by going through each word (aside from prepositions) and brainstorming more vivid or engaging ways to say the same thing. The thesaurus can be your best friend!

Consider SEO, but don’t force it

There’s an ongoing debate in the marketing industry about writing for search engine optimization vs. writing for humans. Forty is a proponent of writing with SEO in mind, while focusing first and foremost on what makes sense to a person. Keywords are important for search engines, but if your headline is confusing or robotic, its not going to draw someone in to read your content anyway. When you speak the language of your audience, you’ll naturally get more relevant search traffic. Include a keyword or phrase in your headline if it makes sense, but be sure you’re writing for humans, not robots.

Use an active voice

Using a passive voice can be awkward, vague, or unnecessarily wordy. Tighten your writing, and cut to the chase by using an active voice. Also, eliminate any extraneous words to make the title more succinct.

Build an attention-grabbing arsenal

All readers want to be entertained, to reaffirm their beliefs, to know how they can help, to be confronted, or to be enlightened. They’re drawn in when they think something is meaningful and fascinating. There are lots of headline and title formulas that have been proven to work (how to’s, lists, intriguing questions, etc.).

How to Promote Your New Blog

Traffic and design are the things that makes a Blog great but without traffic no one will visit your blog to see your design and to generate traffic for a new blog is not an easy task especially for newbies. You have to struggle  a  lot for traffic in early days. Then read these killer tips  to drive traffic to your blog and these tips and tricks makes my new blog to count 500 visitors in 48 hours.

Content Is King

The first thing that attracts towards your blog is content if your content is great and unique then visitors will come like ants in a row. Try to write rich content and  try to make it more readable like proper space  between posts, use good headlines. If you still having problem then try prowritingaid.com to make some good content.

Eye Catchy Title

Give  an attractive title to the post because the first thing that visitor will see about your post is the title. Try google adwords or long tail pro like services to find a title that has low competition it helps you to rank well on search engines.

Social Media Promoting

Social Media is the powerhouse of the traffic. Make a Facebook page with your blog name and create some more profiles like Google+, Reddit, Digg, and Stumble Upon to share your content. Also join some blogging groups on facebook it helps you to learn new things and to give a pathway for your new visitors. Mainly bloggers  join these groups so it also helps you to rank well on Alexa.

Commenting On Other Blogs

Comment on some good ranked and related sites. Always don’t  just use the link to your site, write some good words in the comment and then use your site link, ti helps you to avoid your comment being banned.

Guest Posting

Try to grab some guest posting of others blogs with well rank and traffic. Always try to write some new and interesting post for guest blogging. If you have enough traffic then you can also start guest blogging on your blog for more traffic and backlinks.

Youtube

Youtube is great source for getting traffic. Make a video on some topic and submit it. Try to give a link to your blog in first 2 minutes because according to survey most youtube visitors will close  videos watching after 3 minutes. Dont make the video too large, try to keep it on the track.

Forums

Join some good forums like ezine articles, warrior form to drive targeted traffic to your blog. Submit some quality posts their and try them to rank well.

Write Your Own Book

Write your own book on blogging and seo and make your visitors to grab it for free after subscribing your blog feed. In this way you will get some targeted visitors. If you have make an enough good book then try to sell it in amazon.

Yahoo Answers

Give the answers of some yahoo answers and at last give a link back to your blog. Whenever someone google question he will look your blog link.

Internal  Linking

Use proper method to links other articles. Dont use more that two links in a n article. Use related article to links to post.

I hope you will get some mind blowing idea to boost your new blog in less time. If you have any query and suggestion then the below comment box is always open for you.

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